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Content Marketing
Project type
Marketing
Date
February 21, 2024
Location
Remote
The Paws on the Path campaign promoted the Trailblazer Dog Pack, a hydration-focused backpack designed for adventurous dogs and their owners. Through emotionally driven visuals and benefit-led messaging, the campaign reassured pet parents that their dogs could stay safe, hydrated, and happy on any trail. It combined the excitement of outdoor exploration with responsible pet care, targeting active dog owners seeking gear that supported both freedom and function.
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