Email Marketing

This project shows how to build trust with serious dog owners by focusing on the "why" behind recovery. For the ArcticPaws campaign, I replaced generic pet-care language with clear, science-backed facts about how cold therapy helps a dog’s body stay strong. By explaining exactly how the treatment protects joints and repairs muscles, the copy proves that the clinic knows how to care for a high-performance athlete. This approach makes the brand feel like a reliable partner in their dog's health, moving owners from reading the facts to booking an appointment.